L’azurde, the largest gold and jewelry designer, manufacturer, and distributor in the Middle East, has released their 2018 collection during an exclusive event at the JW Marriott, where they announced the Super Star Nelly Karim as their new brand ambassador.
Assigning the international Egyptian superstar Nelly Karim, is a part of the company’scontinuous investment and expansion of its portfolio of jewelry in Egypt. L’azurde’s latest collection will be celebrating individuality, and the beauty of uniqueness in all women, placing Nelly Karim is an iconic and aspirational figure of the modern L’azurde woman. L’azurde offer a diverse collection of designs annually, and their two factories in Egypt have been allowing for more affordable prices for all women. Their latest addition of wedding bands, which were introduced two years ago, has found valuable positioning in the Egyptian market for women.
Commenting on the collaboration, Nelly Karim stated: “I’m honored to be representing the L’azurde woman. The brand is known for representing women with elegance, and aspires women to be unique, and this issomething that empowers me to be successful. It is my honor to embody this message, and I am truly pleased that I will share this luxury with women in Egypt”.
L’azurde’s CEO, Mr. SelimChidiac, agreed with Karim adding, “L’azurde is the number one regional brand in luxury jewelry, and this success is due to our belief in empowerment. We offer numerous designs, reaching 5,000 designs a year, to serve all types of women. We are thrilled that Nelly Karim is our partner on this journey, and hopeful to see more women enjoying L’azurde’s remarkable jewelry”.
L’azurde has seen many brand ambassadors, including Tunisian actress Dora, and Lebanese singer Elissa, both strong female superstars in the Middle East who stand for diversity and women empowerment. Nelly Karim is a great addition to the list and is expected to take the brand’s image to a whole new level.