What Happens Company is an Egyptian company that includes three major divisions as follows:
What Happens Magazine, What Happens Festival and Public Relations
What Happens Magazine: It is a paper life style, art and tourism magazine issued in English every 2 months and is distributed by Al-Ahram Agency.
What Happens Festival is an annual celebration held in a different Arab country to honour successful and distinguished Egyptian artists and media figures based on voting by the Arab audience from all the Arab World with the exception of Egypt.
Public Relations Department organizes all types of events, celebrations, conferences and propaganda campaigns for companies and establishments.