General Manager Manfoods Egypt, Mr.Alaa Fathi: The launch of YRTK’s second phase reflects the company’s strategy to meet the highest standards and transparency levels, while enforcing customer credibility.
McDonald’s Egypt has recently announced the launch of the second phase of “Your Right to Know” campaign. The campaign’s first phase that aimed to apply transparency and credibility principles achieved remarkable and noticeable success, and was recognized as the first of its kinds to be launched by a fast food company
Stemming from its belief that customers have the right to know everything about the company’s products, production stages and regulations applied, McDonalds has vowed to answer all customer questions in the second phase with no limitations.
YRTK campaign comes as an extension to McDonald’s previous “Open Door” initiative, which was launched several years ago and had allowed customers to visit MCDs kitchens in different branches across Egypt. This enabled customers to get acquainted with the different safety and quality standards followed by the company in various stages while preparing their meals. This was not the only step the company took within its transparency strategy, recently the company has published a video from different suppliers’ factories to reflect the strict production standards and quality control measures followed.
YRTK campaign is based on the engagement on the McDonald’s Egypt website to answer all customers’ questions regarding the quality and safety of meals. The first phase began by publishing answers to all common questions customers may have.
“The launch of YRTK campaign’s second phase underlines Manfoods-McDonald’s Egypt strategy, which is committed to apply the highest standards of transparency and credibility,” stated Mr. Alaa Fathi, General Manager of Manfoods Egypt.
Alaa added that this phase contributes to increasing customer awareness as well as raising their confidence regarding the quality of McDonald’s products. Therefore, the second phase allows customers to ask various questions about the quality of meals provided, suppliers’ questions and others, which contributes to enhance customer confidence.
The announcement of the launch of the initiative’s second phase coincided with the celebration of 25 years of McDonald’s in the Egyptian market.